For all of you, who have strength and confidence in your decisions, while being Cool and Confident in every aspect of your life, Essex is by your side! Multifaceted, ethereal and unique… for those of you who are professionals, parents, athletes, progressive, dreamers, fashion forward or all of the above combined. Essex is for all of you who know who you are and feel sure of yourselves.
Essex’s new Cool Confident philosophy is “Actions speak louder than words”.
Essex comes in 3 brand new formulas, and consists the ideal solution for your daily laundry needs.
- Essex Multi – Stains Stop: Removes even the most difficult of stains.
- Essex Touch – Aroma NonStop: Unique release of scent with every touch.
- Essex One- Stain & Odors Stop: Removes all stains and odors from clothes with one wash.
An innovative brand
During the 70’s Rolco launched its latest innovations in fabric care, the new Essex with active enzymes. An innovative product for its time, Essex was able to find its way to many Greek households, and become a homeowners sure choice when dealing with hard stains.
Essex Multi Action
During the 80’s the new Essex Multiaction was launched, a product focusing its communication to the «strictest» of housewives a crowd that was looking simply for the best.
Essex is now boosted with the latest technological cleaning ingredients, and the brand focuses even more on tackling hard stains and tough jobs.
Essex Laundry Liquid
Essex Sport was released and stood out as an innovative washing liquid that guaranteed effective cleaning for all stubborn stains.
The new Essex 3 σε 1 offers a new concentrated formula for great cleaning results, at smart prices.
New Era Essex Multiaction
ESSEX, following the needs of the new Era, is constantly evolving and launches a new powerful formula, with multiple enzymes action, that breaks down and removes effectively all stubborn stains.
Essex takes on a new Cool Confident Philosophy
Confidence lies in assurance, but we acknowledge that every person has different needs and wants, which is why Essex is changing its image and brings you 3 brand new and improved formulas, Multi – Touch – One. So that you can always be confident in your choices.