An innovative brand

During the 70’s Rolco launched its latest innovations in fabric care, the new Essex with active enzymes. An innovative product for its time, Essex was able to find its way to many Greek households, and become a homeowners sure choice when dealing with hard stains.

Essex Multi Action

During the 80’s the new Essex Multiaction was launched, a product focusing its communication to the “strictest” of housewives a crowd that was looking simply for the best.

Technological innovations

Essex is now boosted with the latest technological cleaning ingredients, and the brand focuses even more on tackling hard stains and tough jobs.

Essex Laundry Liquid

Essex Sport was released and stood out as an innovative washing liquid that guaranteed effective cleaning for all stubborn stains.

Essex today

The new Essex 3 σε 1 offers a new concentrated formula for great cleaning results, at smart prices.

New Era Essex Multiaction

ESSEX, following the needs of the new Era, is constantly evolving and launches a new powerful formula, with multiple enzymes action, that breaks down and removes effectively all stubborn stains.

Essex takes on a new Cool Confident Philosophy

Confidence lies in assurance, but we acknowledge that every person has different needs and wants, which is why Essex is changing its image and brings you 3 brand new and improved formulas, Multi – Touch – One. So that you can always be confident in your choices.